Golf: The Race to the CME Globe

This week is the final event of the LPGA tour, their tour championship, with the winner taking home 1.5 million dollars.  If you are a sports fan, and not a big golf fan, you would never know it.  I checked seven internet sports sites, ESPN, Yahoo, Fox, Sports.com. MSN, CBS, and NBC, and none of them had a lot to say about the event, and no leaderboards on Thursday or Friday.  I looked at all the sites on Thursday morning, Thursday night, and Friday night, and things were pretty sparse.  I looked at the home page of these web sites.  On Thursday morning  ESPN had a preview article, about 10 stories down, Sports.com had an article only two rows down, and there was nothing about the event on the other sites.  Thursday night ESPN had a story about one of the rookies playing and NBC sports had an article about the leader.  No leaderboards were to be found.  Friday night ESPN had an article about the Korda sisters, and Sport.com had a story about the leader. The rest of the web sites had nothing related to the event.   This was on the main pages of the web sites, and I am sure if you searched the web site, you could have found a leader board, but you did not have to do that, for the current men’s event.  The most surprising lack of coverage was the NBC site, since they are televising the event  LIVE on Sunday.  The Golf Channel showed the first two rounds and today’s round on tape delay.  Let’s hear it for the Golf Channel, real  supporter of the LPGA tour.  This is the season finale, one of the biggest events on the LPGA tour with it’s biggest winner’s check.  So why the lack of coverage?

Maybe, they are trying to keep it a secret, that the 1.5 million dollar winners check is a very nice sum, but it is still just .1 the amount that the PGA Fedex Cup champion won.  One of the problems is that all these web sites seem to have their own product to sell.  Fox sports is the worse, as they plug their shows through out the web’s home page.  Not much room for the LPGA there.  Plus the U. S. Women’s Open had one of their lowest ratings of all time on Fox this year.  ESPN is into the NBA.  If some one in the NBA doesn’t get what he ordered on his pizza, it will be on the ESPN web site.  CBS is into the NFL, and  again any little story about football is going to be on the website.  This Sports.com website is nothing but ads, although they said the most about the tournament, which is not saying much.  MSN just seems to flounder around showing things that happened 3 days ago.  But the mystery is the NBC site, that has a golf channel section.  Very little coverage of a an event that they are going to televise against the NFL on NBC and Fox, tomorrow.  Maybe they just feel that no matter what they do, nobody is going to watch, ( I am by the way), so why promote the event, and look even worse, when nobody watches.  Then there’s the Golf Channel, with tape delay coverage on the first three days.  They are showing the men’s tournament live and they should be doing the reverse, but this is what happens when men make decisions concerning women.   Speaking of men making decisions for women, the LPGA decided to extend their television contract to end at the same time as the PGA tour in 2021.  Somehow they are going to try and make some kind of all encompassing deal  with the networks.  Men helping out women. Come on ladies, when has a man ever helped a woman without expecting a lot in return.  If that deal goes through, maybe the LPGA will have to caddie at some PGA events.

Of course at times, the LPGA has been their own worse enemy.  When Michelle Wie was one of the hottest commodities in golf, they refused to let her play because she was too young.  Then their previous commissioner wanted everybody to speak English, good God.  Even though the last woman commissioner was a disaster, they should get a women to lead the organization, and go out and make their own television deal.  They need to market their product much better.   In this day and age you should not have to search the sports sites to find something about the LPGA tour.  They have great players, play exciting golf, and are much more pleasing to watch, than those old fogies on the Senior Tour.  Yeah that’s right I wrote senior not Champions.  That was a nice marketing idea by that tour, to keep people from realizing that these guys have a hard time tying their shoes.  So, Ladies take charge and get your tour on the sports map where it belongs.

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